Shaping Purpose newsletter

There is a wealth divide forming that hasn't announced itself loudly. It isn't arriving with one dramatic event or a single technological breakthrough. It's emerging slowly, almost politely, while we are busy getting on with our lives. On one side will be those with access: to adaptable skills, evolving knowledge, supportive networks, and the confidence to navigate uncertainty. On the other, will be those who were told that stability would come from doing the right thing, wor

It's already 2026 and there’s a particular kind of tiredness showing up in organisations right now. Not burnout exactly. More like saturation. Too many options. Too many priorities. Too many “next big things” competing for attention at the same time. AI, yes, but also new markets, new operating models, ESG demands, platform migrations, product sprawl, policy shifts, workforce pressures. Everything feels urgent. Everything feels important. And yet, very little feels settled. T

The conversation around AI is everywhere. It’s loud, it’s fast, and it’s often urgent. In boardrooms and backchannels, AI is being adopted at pace—integrated, piloted, invested in. Headlines tell us it’s the future. Founders feel the pressure. Teams roll out tools. And yet... for many, the question no one’s stopping long enough to ask is: to what end? What we’re seeing isn’t a lack of effort, it’s a lack of clarity. That’s what “shaping purpose” means to us. It’s not about c

That’s what “ shaping purpose ” means to me. It’s not about grand mission statements or brand slogans. Instead, it’s about doing work...