Shaping Purpose newsletter

We are entering a period in which intelligence will become increasingly abundant, but confidence in its origins, motives and reliability may not be

It's already 2026 and there’s a particular kind of tiredness showing up in organisations right now. Not burnout exactly. More like saturation. Too many options. Too many priorities. Too many “next big things” competing for attention at the same time. AI, yes, but also new markets, new operating models, ESG demands, platform migrations, product sprawl, policy shifts, workforce pressures. Everything feels urgent. Everything feels important. And yet, very little feels settled. T