Shaping Purpose newsletter

There’s a narrative we’ve been sold about AI That it’s borderless. That it lives in the cloud. That it scales infinitely. But what we’re seeing unfolding right now tells a different story and most organisations are not paying attention to it. While boardrooms debate AI strategy, productivity tools and governance frameworks, a conflict thousands of miles away is quietly threatening the physical foundations that the entire AI economy depends on. Because AI isn’t abstract. It ru

It's already 2026 and there’s a particular kind of tiredness showing up in organisations right now. Not burnout exactly. More like saturation. Too many options. Too many priorities. Too many “next big things” competing for attention at the same time. AI, yes, but also new markets, new operating models, ESG demands, platform migrations, product sprawl, policy shifts, workforce pressures. Everything feels urgent. Everything feels important. And yet, very little feels settled. T