Shaping Purpose newsletter

There’s a narrative we’ve been sold about AI That it’s borderless. That it lives in the cloud. That it scales infinitely. But what we’re seeing unfolding right now tells a different story and most organisations are not paying attention to it. While boardrooms debate AI strategy, productivity tools and governance frameworks, a conflict thousands of miles away is quietly threatening the physical foundations that the entire AI economy depends on. Because AI isn’t abstract. It ru

That’s what “ shaping purpose ” means to me. It’s not about grand mission statements or brand slogans. Instead, it’s about doing work...